[mä-ter boo-mē]

In Sanskrit, matr signifies ‘mother’ and boomie stands for ‘land’.Together, Matr Boomie means motherland, the ground we walk on, the creative source.

Our Story

MATR BOOMIE is a wholesale fair trade collection from India that marries modern design sensibility with inspiring traditional art forms, bringing people and cultures closer together. 

Our journey started in 2006 with a mission: enabling women and minorities to realize their creative, economic, and leadership potential. We've now grown to a network of 20,000 artisans across 40 communities in India. Our jewelry, gifts, journals, fashion, and home accessories are available in 1,500+ retailers across North America, Europe, Australia, and Asia. Not to brag, but major brands like Ben & Jerry’s, Disney, and Whole Foods trust us for custom designs.


Meet Our Founders

Manish Gupta's journey began when he returned to his native India after years in the United States, where he was deeply struck by the material poverty he saw. With immense respect for the rich culture and potential of rural Indians, he started asking questions. Through countless conversations and shared cups of tea, Manish discovered his calling — bridging seemingly disparate worlds. He partnered with grassroots organizations, transforming unskilled individuals into master artisans, ensuring eco-friendly materials.

Supported by his mother and sister, Manish formed an efficient Indian team, while in Austin, Texas, a team designed collections that captivated Western audiences and celebrated Indian culture. Along the way, he found love and partnership with the inspiring Indian designer, Ruchi. Over a decade later, their small venture from their Austin apartment has grown into a pioneering fair trade wholesaler, championing ethical and sustainable practices.

Matr Boomie means motherland

Traveling back 3,000 years to ancient India, our name takes inspiration from Sanskrit. "Matr" means 'mother,' and "Boomie" stands for 'land.' Together, Matr Boomie signifies the motherland, the source of our creativity. We aim to dissolve differences and celebrate oneness, recognizing that we all belong to one Mother Earth. Join us in creating a more playful, compassionate, kind, and connected world.

Custom Designed Products

With roots deep in Indian culture and an eye towards modern design, all of our pieces hint at a deeper story. Our in-house design team creates products that are timeless and totally custom to Matr Boomie. By studying traditional Indian art forms and drawing inspiration from current trends, we craft unique pieces that you will fall in love with!

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Access To Unique Resources

Unlike traditional import businesses, the roots of our company are in India. Being on the ground and working alongside our artisan gives us access to tools and resources that are otherwise impervious. This gives us the advantage to create unique and one of a kind designs that are sure to WOW you.

Learn More About Our Artforms

Be a Part of Something Bigger

To us, this is more than just business. We work diligently to provide a way to break the cycle of poverty in India and to empower our partner communities. We go beyond fair wages and actively invest in development projects, healthcare, and education. It is about changing lives and creating a more beautiful and kind world. Join us to make an impact!

Our Impact