MATR BOOMIE is a wholesale fair trade collection from India that marries modern design sensibility with inspiring traditional art forms, bringing people and cultures closer together.
We began in 2006 with the mission of creating opportunities for women and minorities to realize their creative, economic and leadership potential. Since then we have grown our network to empower 20,000 artisans in 40 partner communities throughout India. More than 1,500 retailers in North America, Europe, Australia and Asia sell our jewelry, gifts, journals, fashion and home accessories, and major brands such as Ben & Jerry’s, Coldwater Creek, Disney, Home Goods, National Geographic, Smithsonian, and Whole Foods turn to us for custom and private label designs.
Our passion has enabled us to build a credible force in the fair trade market while making critical differences in the lives of partner artisans, their families and communities. And our experience brings you the best of both worlds: the trust, reliability and professionalism of an established wholesale company, plus exclusive, modern, boho-chic styles that appeal to ethical consumers. For more information, read our story below or see FAQs.
Meet Our Founders
On a trip back to his native India after years living in the United States, Manish Gupta was struck anew by the extreme material poverty of his homeland. With deep respect for the rich culture and potential of rural Indians, he began asking questions. After hundreds of conversations and even more glasses of tea, Manish realized that he had a role to play — that he could bridge these two seemingly disparate worlds.
He started partnering with grassroots organizations to transform unskilled women and men into master artisans. He personally ensured that the materials were safe for people and kind to the land. With the help of his mother and sister, Manish established a team in India to guarantee clear, efficient communications and high-quality production. He gathered a team in Austin, Texas, to design collections that entice Westerners while honoring the culture, craft and capacity of Indian artisans. And along the way, he married a beautiful, inspiring Indian designer, Ruchi, who quickly became his partner in life, love and business.
Over a decade later, the little company run out of Manish and Ruchi’s Austin apartment has grown into a leading fair trade wholesaler and innovator in ethical, sustainable business.
Matr Boomie means motherland
Traveling back 3,000 years to ancient India, you will hear Sanskrit, one of the oldest languages, spoken on the tongues of people walking in the streets. It is here where we find inspiration for our company name.
In Sanskrit, matr signifies ‘mother’ and boomie stands for ‘land’. Together, Matr Boomie means motherland, the ground we walk on, the creative source. Transcending borders and boundaries, Matr Boomie alludes to all the people and places who have shaped our character and woven our unique perspectives. It is not just the places we were born, but all the places we’ve seen and felt. This unifying principle of oneness is what we want to interweave into our business and culture.
Here at Matr Boomie, our mission is to bring people and cultures closer together, where we dissolve our differences and celebrate our oneness. We want people to recognize that we all belong to one Mother Earth, one MotherLand.
Please join us in creating a world that is more playful, compassionate, kind & connected.
Enjoy Quality Products + Support Social Impact
CUSTOM DESIGNED PRODUCTS
With roots deep in Indian culture and an eye towards modern design, all of our pieces hint at a deeper story. Our in-house design team creates products that are timeless and totally custom to Matr Boomie. By studying traditional Indian art forms and drawing inspiration from current trends, we craft unique pieces that you will fall in love with!
ACCESS TO UNIQUE RESOURCES
Unlike traditional import businesses, the roots of our company are in India. Being on the ground and working alongside our artisan gives us access to tools and resources that are otherwise impervious. This gives us the advantage to create unique and one of a kind designs that are sure to WOW you.
BE A PART OF SOMETHING BIGGER
To us, this is more than just business. We work diligently to provide a way to break the cycle of poverty in India and to empower our partner communities. We go beyond fair wages and actively invest in development projects, healthcare, and education. It is about changing lives and creating a more beautiful and kind world. Join us to make an impact!