Across artisan communities in Northwest India, terracotta begins with clay gathered from local water bodies and fields. The raw material is dried, sifted, and refined by hand to remove grit and stones, creating a smooth, workable dough.

Terracotta is made entirely from earth — no additives, no synthetic materials, just clay and fire. This naturally low-impact process gives terracotta one of the smallest carbon footprints among handcrafted product categories. From there, artisans shape each piece using a combination of techniques — thrown on the potter’s wheel, sculpted entirely by hand, or gently formed with simple molds. This blend of methods allows for both consistency and expressive, handcrafted detail.