As businesses and consumers around the world pause to recognize the importance of ethical supply chains, Fair Trade Month offers an opportunity to reflect on what “fair trade” truly means—and how responsible brands can lead change. At Matr Boomie, fair trade isn’t a marketing tagline; it’s the foundation of how we operate every day.
What Is Fair Trade
Fair trade broadly refers to a set of practices and principles intended to create more equitable, sustainable trading relationships between producers (often in the Global South) and buyers/consumers (often in developed markets). Key pillars typically include:
Fair wages & pricing
Ensuring artisans and producers receive compensation that covers costs of materials, labor, and overhead—not just minimal subsistence.
Safe working conditions & labor rights
Guaranteeing non-exploitative, non-hazardous workplaces, protection from forced/child labor, and respect for workers’ dignity.
Long-term relationships & capacity building
Prioritizing ongoing partnerships (not one-off contracts), skills training, access to resources, and business support.
Environmental stewardship
Encouraging use of sustainable, recycled, and natural materials; minimizing waste, pollution, and footprint.
Transparency & traceability
Promoting accountability along the supply chain so buyers can understand where, how, and by whom products are made.
For B2B buyers, or retailers sourcing from wholesalers, favoring fair trade brands signals to consumers that your supply chain is principled, responsible, and aligned with growing global demand for ethical products.
Matr Boomie’s Story: From Motherland to Marketplace
Matr Boomie is a fair trade collection that blends the traditional artforms of India with timeless and modern design aesthetic, bringing people and cultures closer together.
Our collection of jewelry, home decor and unique gifts are made from natural and upcycled materials that are sourced in a socially and environmentally responsible manner. We partner with over 2,000 artisans in marginalized communities throughout India to create economic and sustainable living opportunities. We aim to break the gender and inequality gap by paving a path to create confidence for women artisans. This is done by investing in vocational training, literacy programs and providing fair wage opportunities to women artisans to feel empowered to reach their full potential and become entrepreneurs.
Over time, what began in a modest Austin apartment has grown into a pioneer in fair trade wholesale, working directly with artisans, curating ethically handcrafted collections, and scaling impact while preserving cultural integrity.By placing design teams both in India and Austin, we retain creative control while staying grounded in artisan contexts and realities.
Fair Trade Month is more than a calendar event, it’s a focal point for renewed commitment. At Matr Boomie, every product we share is backed by intention: respect for people, planet, and tradition. As a wholesale partner, you’re not just purchasing inventory — you’re helping build sustainable livelihoods, transmit cultural legacies, and reshape global trade dynamics.