Manish Gupta's journey began when he returned to his native India after years in the United States, where he was deeply struck by the material poverty he saw. With immense respect for the rich culture and potential of rural Indians, he started asking questions. Through countless conversations and shared cups of tea, Manish discovered his calling — bridging seemingly disparate worlds. He partnered with grassroots organizations, transforming unskilled individuals into master artisans, ensuring eco-friendly materials.

Supported by his mother and sister, Manish formed an efficient Indian team, while in Austin, Texas, a team designed collections that captivated Western audiences and celebrated Indian culture. Along the way, he found love and partnership with the inspiring Indian designer, Ruchi. Over a decade later, their small venture from their Austin apartment has grown into a pioneering fair trade wholesaler, championing ethical and sustainable practices.