Highly promoted by Mohandas Gandhi as a part of India’s independence movement, handloom weaving is one of the most traditional art forms in India. Raw cotton threads are dyed, spun and reeled into small spools, which are put onto a loom. This setup is all done manually and can take a few days. For an entire weave, there could be as many as 100 spools used to create rich textures and patterns. That is why these beautiful woven products have been called “exquisite poetry in colorful fabrics.”
Our partner community of textile handloom weavers is located in north central India on the outskirts of large urban areas. This small group of about 25 men and women have low education levels and face increasing economic challenges due to competition from industrial mills. Declining domestic sales have led to overstock and cash flow constraints. Our Boho collection of bags is a sustainability success story, generating income and opportunities for these artisans.